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Cartoon blue and orange dragon standing on a three-tiered platform next to the word 'babylon' in stylized orange text with a star icon.
01 — THE BRIEF

Hype partnered with Babylon chain to launch their Bitcoin Staking Testnet campaign.We delivered a marketing campaign with a viral NFT mechanic to drive Testnet engagement and increase retail awareness of the role Babylon chain is playing in pioneering Bitcoin staking.

30+
CREATIVE EXECUTIONS
3
COMMUNITY ENGAGEMENT CAMPAIGNS
100K+
FOLLOWERS & COMMUNITY MEMBERS
500K
PARTICIPANTS
1M+
IMPRESSIONS
TESTIMONIAL
Hype played a key role in Babylon’s high-impact growth campaigns and amplifying our brand presence, delivering strong engagement across the ecosystem.
SHALINI WOOD, CMO
Blue cartoon dragon with big eyes and orange fins inside an orange angular frame with a star-shaped cutout.
Three interlocking gray rectangular prisms forming a tower on a light green background.
Cartoon blue dragon with orange wings driving a white sports car against a green background.
Close-up of several orange rectangular 3D blocks arranged at different heights on a white background.
Cartoon blue dragon with curly black hair, wearing orange sunglasses, headband with Bitcoin symbols, star-shaped earrings, and an orange shirt with a white symbol.
Abstract geometric pattern with interlocking gray and light mint green rectangular shapes.
Happy cartoon blue dragon with big eyes, orange wings, and a small horn on its head.
Cartoon blue and orange dragon wearing orange sunglasses with Bitcoin symbols in a sunny desert landscape.
05 — SCOPE
STRATEGY
CREATIVE
COMMUNITY
SOCIAL
NEXT CASE · 03
superset