"This process pushed me to think deeper about the business. It cleared up a lot of how I see the vision moving forward. That's actually been the most valuable part."
Nazim Ahmed, founder of CoinHero
The Bootcamp is a narrative development sprint.
Articulate your vision.
Demonstrate product-founder fit.
Show up with confidence.
Applications are now closed.
Join the waitlist for the next cohortYour tech is revolutionary. Your story is… invisible?
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Investors keep asking, 'Why you?' and your answer feels thin.
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You're avoiding the media because you're afraid you'll mess up.
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Your socials are dead because you don't know what to say.
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You're watching other founders get featured, quoted, and invited on podcasts while you stay invisible.
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You're using AI to draft content, but ending up with generic slop.
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The idea of "building a personal brand" is just overwhelming.
It doesn't have to be this way. Stop reinventing the wheel every time you need to introduce yourself and your work.
Your public presence is not about vanity. It's about generating opportunity.
The data backs it. Trust, premium pricing, and capital all flow toward founders who are visibly building in public.
[ Partner Selection ]
%
of decision-makers consider thought leadership when evaluating who to do business with.
[ Company Trust ]
%
of people are more likely to trust a company when the founder is active on social.
[ Pricing Power ]
%
of business leaders will pay a premium for proven expertise communicated through thought leadership.
[ Investor Trust ]
x
more trust from financial audiences and investors for founders who are visible and vocal.
Visibility is a financial instrument The room hears you before it meets you A founder's voice is a balance-sheet item Trust compounds in public Visibility is a financial instrument The room hears you before it meets you A founder's voice is a balance-sheet item Trust compounds in public
What you get
from The Bootcamp:
A locked narrative framework
Your key messages, content pillars, and talking points. No more improvising.
Confidence under pressure
You'll be able to articulate your story in a real interview.
A recorded narrative interview
A real conversation that stress-tests your messaging with feedback from our team.
Ready-to-post clips
Professionally edited, aligned with your narrative, usable immediately on LinkedIn, X, or wherever your audience lives.
The program
Every week, you get a group workshop and a 1-on-1 session.
Week 1
Narrative Foundation
Kickoff & Storytelling for Founders
Why 'why' matters more than 'what.' Foundations of personal branding and storytelling.
Narrative Discovery
A deep dive into your story, vision, and key messages. We work with you to surface the narrative that's already there - and shape it into something you can use.
Media Training 101
How to do well in an interview. Bridging techniques, soundbites, body language, and on-camera confidence.
Mock Interview
A simulated interview with real-time feedback. We find the gaps in your story and help you close them.
Week 2
Media Training
Week 3
Content & Narrative
Founder Content
How to uncover and tell your story. Using AI as an accelerator, not a replacement.
Narrative Framework Workshop
We walk you through your personalized narrative framework, answer all the questions, and help you make it a living document.
The Hot Seat
This is where you put everything into practice. A real recorded conversation that stress-tests your narrative.
Post-Interview Debrief & Program Wrap-up
What worked, what to refine, performance feedback.
Week 4
The Interview
This is for you if…
- You're a founder in crypto, AI, or fintech. The program is also open to C-suite and investors.
- You're preparing to raise or launch, and you need to articulate your story clearly.
- You're tired of winging it.
- You understand that visibility matters, and you're ready to commit to it.
- You want specific direction, not generic advice.
Testimonials
"The fact that there is structure, the fact that there is a proper guideline to do this right is the support that I needed to get started."
Roy Scheeren, co-founder of Haven
"It helped to become mindful of the benefits of founder comms and incorporate it into the work going forward."
Felix Hoops, co-founder of Haven
Meet the team
The Bootcamp is led by the Hype PR team, who have worked with 50+ crypto and AI projects.
Throughout her career in crypto, she supported 50+ clients, turning their ideas into stories people want to read.
With a background in law and documentary filmmaking, Sasha helps founders tap into their story, find their voice, and turn it into content that resonates and a presence that is memorable.
Her sharp instincts and editorial eye score opportunities for her clients in top outlets like CoinDesk, Blockworks, Bloomberg, and Forbes. She's also a Fulbright alumna and speaks fluent Gaelic.
Her background spans journalism and digital publishing at VICE, national newsrooms, and senior marketing roles at crypto projects, including Aragon, giving her a rare combination of editorial rigor, crypto fluency, and platform-native instincts.
Ashley has spent 13 years building communities at the edges of the internet - from gaming and crypto to AI. She's worked with 150+ startups and thousands of creators, and was cited in Ninja's book as the best person to learn content strategy from.
A scientist turned crypto native, Bryan has spent over 5 years building unified brand narratives and strategy for crypto startups worldwide.
To be announced soon! Stay tuned!
FAQ
Early-stage founders in crypto, AI, and fintech. Especially relevant if you're preparing to raise or launch. The program is also open to C-suite and investors who want to build visibility.
Anyone looking for shortcuts or wants to "get followers quick." This is for builders who are serious about the long game.
Courses give you information. The Bootcamp is very hands-on. It gives you a narrative developed with you and stress-tested. Think of it as a storytelling sprint.
The format is designed for busy founders. Expect 1.5 hours per week for group sessions, plus 1-1.5 hours for your 1:1s. Total of approximately 2 - 2.5 hours per week.
All group sessions are recorded and available within 24 hours. 1:1 sessions are scheduled around your availability.
In Week 4, you'll record a narrative interview, a real conversation that puts your messaging to the test. We produce and deliver 2–5 edited short-form clips aligned with your narrative, optimized for social media. This isn't a practice run, it's content you can post immediately.
A locked narrative framework (key messages, talking points, content pillars, etc.), confidence articulating your story under pressure, a recorded interview, and 2–5 ready-to-post clips.
Yes. Your narrative is what bridges the gap between your vision and their understanding. The Bootcamp helps you articulate product-founder fit in a way that resonates, whether you're talking to crypto-native or traditional VCs.
We offer 3 scholarship spots per cohort. Scholarships are for founders building great things who may not have the budget for the full program at this time. The scholarship is offered in the form of a discount for the program. Make sure to apply before the deadline.