01 — THE BRIEF
Hype worked with Ink to launch their L2 chain with interactive storytelling, visuals, and community campaigns. The challenge was creating a unique identity and space where users could have fun while being onchain. To achieve this we developed the DeFi Academy concept and built custom engaging legacy tools that enabled Ink to bring DeFi to the masses.
300+
CREATIVE EXECUTIONS
3
COMMUNITY ENGAGEMENT CAMPAIGNS
100K+
FOLLOWERS & COMMUNITY MEMBERS
90K+
DEFI ACADEMY PARTICIPANTS
1M+
IMPRESSIONS
02 — experimenting different AI tools
Hype built Ink a gen AI workflow for their team to run with. Battle-tested across static and motion, tuned to their identity, with a prompt library Ink now controls.
05 — SCOPE
Gen-AI Workflows
COMMUNITY
branding
content
campaigns
devrel
NEXT CASE · 09
