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Abstract circular pattern in blue, white, and yellow with the text 'EigenLayer' in the center.
01 — THE BRIEF

Hype partnered with EigenLayer to be their marketing team during their stage 1 Testnet and Mainnet launches. We focused on community onboarding, social media growth, content creation and nailing a successful Mainnet deployment, through a crafted strategic and creative launch campaign.

15+
CAMPAIGNS LAUNCHED
220K
NFTS MINTED
230K+
FOLLOWERS & COMMUNITY MEMBERS
130K+
TESTNET WALLETS
3M+
LAUNCH IMPRESSIONS
TESTIMONIAL
Hype was an invaluable partner to us going from 0–60 on our marketing functions. They’ve been high-quality thinkers and executors to the EigenLayer vision.
CALVIN LIU, CHIEF STRATEGY OFFICER
Abstract isometric geometric structure with interconnected cubes and rectangular prisms in blue, yellow, white, and dark blue colors.
Close-up of a yellow, purple, light blue, and white sneaker with purple laces and a purple Nike swoosh.
Abstract isometric layered structure with interlocking blocks in blue, yellow, white, and black colors.
Silver laptop on a grey couch with multiple colorful geometric stickers and an adjacent black smartphone.
05 — SCOPE
STRATEGY
branding
content
campaigns
NEXT CASE · 05
Op Labs