01 — THE BRIEF
Decibel had three launches ahead: devnet, testnet, mainnet. Each needed its own moment. We built the creative system to carry them: 500+ brand pieces, 42 animations, 4 launch videos, and 1,142+ social posts sequenced across 15+ community campaigns. They went into mainnet with $58M+ already pre-deposited. One month later: $1B+ in trading volume and 3.66M+ trades.
24.2K
ORGANIC X FOLLOWERS
3.66M+
TRADES
5.5M+
SOCIAL IMPRESSIONS
Zero to $1B
VOLUME - 1 MONTH OF MAINNET
Decibel went from no presence to a live DEX doing billion-dollar volume inside a year. That's what happens when brand, community, and launch execution are treated as a single system rather than separate workstreams.
275K+
VIDEO VIEWS
3.66M+
TRADES
5.5M+
SOCIAL IMPRESSIONS
A COORDINATED LAUNCH
ACROSS EVERY SURFACE.
ACROSS EVERY SURFACE.
TESTIMONIAL
Hype has been a strong partner to Decibel from pre-testnet through mainnet launch. Their team brought fresh, innovative ideas to the table while helping us execute the GTM strategy across each phase of our launch journey.
Sedall, Head of Marketing
275K+
VIDEO VIEWS
3.66M+
TRADES
5.5M+
SOCIAL IMPRESSIONS
05 — SCOPE
COMMUNITY
branding
content
campaigns
devrel
NEXT CASE · 01
